All our outputs are based on research, which then feeds into our own strategic approach: CoreFour™.

Step One Research
1

Learning about your organisation, its competitive landscape, and the task at hand.

Step Two Analysis
2

Collating and organising our findings to make relevant connections.

Step Three Insight
3

Context—the social, economic and political landscape

Audience—your customers, stakeholders, staff, and prospects

Sector—your competitors and peers

Touchpoints—all the ways your brand interacts with the world

Step Four Direction
4

Drawing up a plan of action to ensure we understand:

Who we’re addressing

What we’re creating

When we need to deliver it

Why it matters

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