The Future Belongs to the Fearless

Wachsman is a leading PR and strategic advisory firm that specialises in the fast-evolving Web3 sector. It advises blockchain companies, fintech innovators, and emerging tech firms. Beyond traditional PR, Wachsman offers strategic communications, crisis management, and thought leadership, helping clients navigate regulatory challenges and effectively communicate their value.

Industry Public relations and strategic communications
Web3
Blockchain
Fintech
Emerging tech

Location Global

Services

Branding, Content, Graphic Design, Strategy, UX/UI Design, Web Development

Key objectives

Enhance brand recognition

Simplify and unify Wachsman’s visual identity to ensure consistent brand recognition across all touchpoints. This will make the brand more distinct and memorable within the Web3 and broader tech industries.

Develop a flexible brand framework

Establish a versatile brand system that can seamlessly adapt to clients’ diverse needs across different sectors, including finance, technology, and corporate communications, without compromising core brand integrity.

Refine tone of voice

Adjust the brand’s tone of voice to balance authority with approachability, ensuring communications are professional yet relatable, engaging a wider range of audiences.

Create comprehensive brand assets

Design a digital and physical assets suite, including cohesive presentation templates, marketing collateral, and a detailed brand playbook, to ensure consistent brand application across various platforms and mediums.

Despite its strong industry position, Wachsman faced challenges in maintaining a consistent brand identity due to the rapidly changing Web3 landscape and the diverse needs of its clients, ranging from startups to multinationals. To address this, Wachsman partnered with Big+Bold to refresh its brand, aiming to create a cohesive identity reinforcing its leadership in Web3 while resonating across sectors like finance, technology, and corporate communications.

Big+Bold developed a comprehensive brand strategy to address Wachsman’s core challenges and deliver a refined, adaptable brand identity. We began by conducting an in-depth audit of Wachsman’s existing brand, visual elements, messaging, and digital presence. We identified inconsistencies and areas where the brand struggled to differentiate itself in the competitive Web3 space.

As a result, we develop a brand positioning that captures Wachsman’s leadership in emerging technologies while allowing for flexibility when addressing various sectors, including finance and corporate communications.

The next phase involved a complete overhaul of Wachsman’s visual identity. We simplified and modernised core visual elements, including the logo, typography, and colour palette. This process introduced a refined graphic device—a framing element that served as a visual signature—ensuring consistent application across all brand assets.

We designed flexible digital and print materials templates to create a unified brand experience across presentations, marketing collateral, and more.

Big+Bold undertook a complete redesign of Wachsman’s website. The updated UX/UI design improved navigation, enhanced user engagement, and streamlined the digital experience while seamlessly integrating the new visual identity. Our SEO strategy boosted Wachsman’s online visibility, ensuring the site reached its target audiences.

We also refined Wachsman’s tone of voice, which balanced authority with approachability. This made Wachsman’s communications more relatable without sacrificing professionalism. We established an accompanying robust content strategy with guidelines for presentations, case studies, and social media.

Wachsman’s new look boosted brand recognition in the Web3, finance, and tech sectors.

To bring our work together, we delivered a detailed brand playbook outlining guidelines for visual and verbal identity. It provided Wachsman’s internal teams and external partners with clear instructions on applying the new brand across various platforms.

Finally, we rolled out the new brand assets, including digital templates, print collateral equipping Wachsman with a comprehensive toolkit for its marketing and communication.

Wachsman’s rebranding modernised its visual identity with a new logo, typography, and distinctive colour palette. This new look boosted brand recognition in the Web3, finance, and tech sectors. A refined framing device ensured visual consistency across platforms.

The redesigned website enhanced Wachsman’s digital presence through streamlined navigation, straightforward content, and integrated SEO, improving user experience and visibility. A balanced tone of voice combined authority with approachability, engaging a broader client base while maintaining professionalism.

Flexible templates and a comprehensive brand playbook ensured consistent application across channels, allowing Wachsman to cater to diverse audiences. The rebranding positioned Wachsman as a confident leader in strategic communications, reinforcing its market position and adaptability in a dynamic digital landscape.

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