Belong to the pack

We undertook a comprehensive update of the UL Student Life brand, starting with an in-depth analysis and stakeholder interviews to shape our strategy. We developed a cohesive visual identity, modern design elements, and detailed brand guidelines, supplemented with a versatile brand toolkit.

Our collaboration integrated the refreshed brand into the new Student Centre through innovative signage, heritage displays, furnishings, and interactive media. 

Throughout the project, we provided dedicated account management, development training, and fostered social value by involving local suppliers, ensuring the brand update and new student centre aligned with UL Student Life’s strategic objectives and cultural values.

We undertook a comprehensive update of the UL Student Life brand, starting with an in-depth analysis and stakeholder interviews to shape our strategy. We developed a cohesive visual identity, modern design elements, and detailed brand guidelines, supplemented with a versatile brand toolkit.

Our collaboration integrated the refreshed brand into the new Student Centre through innovative signage, heritage displays, furnishings, and interactive media. 

Throughout the project, we provided dedicated account management, development training, and fostered social value by involving local suppliers, ensuring the brand update and new student centre aligned with UL Student Life’s strategic objectives and cultural values.

Our collaboration with UL Student Life has yielded significant outcomes, including a unified brand identity that strengthens the presence of diverse clubs and societies and fosters a stronger sense of community. The enhanced Student Centre, featuring modern signage, wayfinding, and thoughtfully incorporated brand elements, celebrates UL Student Life’s heritage and improves usability. These developments promise increased student engagement and participation, creating a vibrant and inclusive campus atmosphere. 

Big+Bold’s strategic branding and innovative design have effectively enhanced the student experience, reflecting the distinctive personality of campus life.