Belong to the pack

Big+Bold became involved with UL Student Life because it sought an agency that could provide strategic branding, innovative design solutions, and effective project management to enhance its facilities and services. 

UL Student Life chose Big+Bold because of our proven track record in delivering creative solutions for educational institutions, especially Queens Students Union. 

The collaboration aimed to address two key objectives: 

UL Student Life brand update 

The UL Wolves brand represents the University of Limerick’s sports clubs, societies, and student activities. It has grown to represent the entire UL Student Life organisation and now plays a crucial role in fostering community and student pride. Over the years, its use had become unmoored from any unifying principle, with different clubs and societies deploying it in their own way. UL Student Life tasked Big+Bold with updating the brand and codifying its use to reestablish its unifying power. 

Enhancing the new Student Centre 

In collaboration with the university and other stakeholders—including students and alums who contributed significant funding through a student levy—UL Student Life is in the final stages of delivering a new Student Centre featuring a range of modern technologies and facilities. It tasked Big+Bold with bringing the updated UL Wolves brand into the student centre in ways that complemented its impressive architecture, celebrated UL Student Life’s heritage, and pointed the way to a bright future. 

Unified identity

We developed a cohesive visual identity that could adapt to the needs of different clubs and societies while maintaining a consistent look and feel. 

Modern design

We infused the updated logo, typefaces, and colour palette with a contemporary and dynamic spirit. 

Brand toolkit 

We supplied a range of templates for promotional materials, merchandise, and digital assets, along with clear instructions and resources for effectively implementing the new brand. 

Brand guidelines

We published detailed guidelines to ensure the brand remained consistent across all platforms and materials. 

The enhanced Student Centre, featuring modern signage, wayfinding, and thoughtfully incorporated brand elements, celebrates UL Student Life’s heritage and improves usability. These developments promise increased student engagement and participation, creating a vibrant and inclusive campus atmosphere. 

Big+Bold’s strategic branding and innovative design have effectively enhanced the student experience, reflecting the distinctive personality of campus life.