Giants of Belting

Smiley Monroe partnered with Big+Bold to unify and update its brand identity and codify it in comprehensive brand guidelines. The enhanced brand’s first outing would be Hillhead, a significant industry event.

Key objectives for the project included:

Brand identity enhancement

Creating a cohesive and modern brand identity that aligns with Smiley Monroe’s mission and values.

Sustainability focus: Emphasising the company’s commitment to sustainability through various branding and marketing efforts.

Market positioning

Reinforcing Smiley Monroe’s position as an industry leader in conveyor belt manufacturing.

Engagement at Hillhead

Designing an engaging and visually appealing stand for the Hillhead exhibition to attract and inform visitors.

We started the project by researching Smiley Monroe’s company, sector, and audience to understand how to optimise its existing brand identity. We collaborated closely with Smiley Monroe’s team to unify and refine their existing materials. The results of this process crystallised in new, comprehensive brand guidelines that detail every aspect of Smiley Monroe’s visual and verbal identity.

Big+Bold designed an engaging and visually striking stand for the Hillhead exhibition that reflected Smiley Monroe’s brand values and product offerings. The design featured dynamic elements, interactive touch screens, and QR codes to give visitors easy access to product information and sustainability initiatives.

We developed branding and marketing assets for Smiley Monroe’s latest product lines, including logos, packaging designs, and promotional materials, to ensure they aligned with the brand strategy.

We designed new uniforms for Smiley Monroe’s staff and created branded merchandise for the Hillhead exhibition. These items were designed to reinforce the brand’s identity and ensure a professional and cohesive appearance.

Finally, in line with Smiley Monroe’s commitment to sustainability, Big+Bold created a comprehensive sustainability strategy. This report included data visualisation, animated elements, and a detailed overview of the company’s sustainability goals and achievements.

The comprehensive rebranding and strategic initiatives significantly enhanced Smiley Monroe’s market presence and brand recognition. The brand guidelines provided a cohesive framework that unified the company’s communications and visual identity across all platforms.

The new brand identity was well-received by internal and external stakeholders. The clear and consistent brand guidelines ensured that all marketing and communication materials accurately reflected Smiley Monroe’s values and mission.

The stand design at the Hillhead exhibition attracted significant attention and positive feedback. The dynamic and interactive elements, such as the rotating signage and touch screens, effectively showcased Smiley Monroe’s products and sustainability efforts. QR codes allowed visitors to easily access detailed product information, enhancing their engagement with the brand.

The comprehensive sustainability report positioned Smiley Monroe as a leader in environmental responsibility within their industry. The interactive elements of the report facilitated deeper engagement with customers and stakeholders, fostering stronger relationships and driving brand loyalty.

The strategic branding efforts reinforced Smiley Monroe’s position as an industry leader in conveyor belt manufacturing. The clear and compelling brand messages, such as “Moving Giants” and “Giants of Belting,” resonated with the target audience and reinforced the company’s leadership and innovation.

Overall, Big+Bold’s collaboration with Smiley Monroe resulted in a robust and dynamic brand identity that reflects their leadership, innovation, and commitment to sustainability. The successful execution of the Hillhead stand design and the comprehensive branding efforts set a solid foundation for Smiley Monroe’s continued growth and success in the competitive materials processing equipment manufacturing sector.