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Unreal games made real 

Discuss the project

Oasys is a blockchain video gaming platform focused on increasing mainstream adoption of play-and-earn gaming. It has partnered with numerous gaming and Web3 tech companies, including big names like Bandai Namco Research, SEGA, and Ubisoft. We worked with Oasys to refine their brand and website in anticipation of mass adoption.

Industry Blockchain applications
Location Japan & Singapore
Team Managing Director
Insight and Planning Director
Marketing Director
Creative Director
Junior Creative
Creative Strategist
Editorial Director
Senior UX/UI Designer
Content Director
Head of Development
Services Branding
Content
Experiential
Graphic Design
Motion Design
Strategy
UX/UI Design
Web Development
“Guided by strategic knowledge at each and every step of the process. Seamless results, with impact for our business.”
Daiki Moriyama Director at Oasys

Context

Oasys is a revolutionary, decentralised blockchain video gaming platform that puts real power in gamers’ and developers’ hands. Its unique architecture combines the best of layer one and layer two blockchain technology to offer a high-speed, zero-gas-fee experience. As Oasys approached an inflection point in its growth, its founders wanted to refine and refresh their brand strategy to bring their technology to the attention of gamers worldwide.

Action

We collaborated with Oasys to understand their competitive space and define their place in it. We drew on their heritage in the blockchain and gaming worlds to create a fresh brand story, visual identity, and core messages. The result is a new brand and website that showcases Oasys’s extraordinary capabilities while dialling up the fun and excitement its games offer.

Outcome

Oasys launched their new look at a special event at Nijo-jo Castle in Kyoto during Japan Blockchain Week 2023. Since then, interest in Oasys has only grown, with more wallets holding the $OAS token, more developers building games, and more gamers registering with the platform.

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