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Innovate to grow

Discuss the project

Innovate NI helps businesses across Northern Ireland put innovation to work in their organisations. We worked with Invest NI—the initiative’s sponsors—to create a fresh brand identity and engaging website that starts businesses on their innovation journey.

Industry Government
Location Northern Ireland
Team Marketing Director
Creative Director
Junior Creative
Creative Strategist
Editorial Director
Senior UX/UI Designer
Content Director
Services Audio Recording
Branding
Campaign
Content
Graphic Design
Illustration
Motion Design
Strategy
UX/UI Design
Videography

Context

Innovate NI, a subsidiary of Invest Northern Ireland, wanted to inspire businesses to embrace innovation. It aimed to present innovation as a tangible goal every business—regardless of size—could achieve. To do so, they worked with us to create a brand and website to educate businesses about innovation and assist them in pursuing it.

Action

We drew inspiration from Northern Ireland’s rich history of innovation. We wanted real-life examples to resonate with local businesses. These stories helped shape our illustrative approach and the new website’s design. Functionally, the website included a survey to help businesses understand where they were on the innovation journey and how to access the resources they needed to achieve their goals.

Outcome

Innovate NI witnessed a surge in engagement, with record numbers of users interacting with their innovation survey. This heightened interaction allowed Innovate NI to forge direct relationships with these companies, guiding them further on their innovation journeys. The website’s user-friendly design and actionable insights helped businesses innovate successfully.

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