Innovate to grow

Innovate NI, a subsidiary of Invest Northern Ireland, wanted to inspire businesses to embrace innovation. It aimed to present innovation as a tangible goal every business—regardless of size—could achieve. To do so, they worked with us to create a brand and website to educate businesses about innovation and assist them in pursuing it.

We drew inspiration from Northern Ireland’s rich history of innovation. We wanted real-life examples to resonate with local businesses. These stories helped shape our illustrative approach and the new website’s design. Functionally, the website included a survey to help businesses understand where they were on the innovation journey and how to access the resources they needed to achieve their goals.

Innovate NI witnessed a surge in engagement, with record numbers of users interacting with their innovation survey. This heightened interaction allowed Innovate NI to forge direct relationships with these companies, guiding them further on their innovation journeys. The website’s user-friendly design and actionable insights helped businesses innovate successfully.