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Insurance Office of America (IOA) is one of the largest privately held insurance agencies in the US. It offers diverse commercial, personal, and speciality insurance products and focuses on personalised client relationships.

Industry Insurance
Location United States
Services
Content, Strategy, UX/UI Design, Web Development

Context

Insurance Office of America (IOA) is one of the largest privately held insurance agencies in the United States, known for its entrepreneurial culture and strong client relationships. IOA has a legacy of service excellence and a diverse portfolio of commercial, personal, and niche insurance products. It sought to showcase them in a modern, scalable digital presence that reflected its growth and commitment to client-centric service. This last ambition was central. IOA’s producers enjoy personal client relationships and insisted on a website that complemented and enhanced that crucial rapport.

IOA engaged Big+Bold to design, build, and rewrite the content for IOA’s new website.

Key objectives

Improve user experience and engagement

Develop a responsive, user-centric site with clear navigation and interactive features to streamline the customer journey from finding information to connecting with a local broker.

Strengthen brand consistency

Unify the brand’s digital presence, including broker pages, to ensure a cohesive and professional image across all touchpoints.

Enhance functionality

Integrate advanced features like broker search, personal lines quote generation, and interactive maps to improve user engagement and lead conversion.

Optimise for SEO and scalability

Build the site on a flexible platform that supports ongoing SEO improvements and content expansion.

Action

Big+Bold approached the IOA website project with a blend of technical expertise, creative strategy, and agile project management. Given the scale and complexity of the work, the team chose WordPress as the core platform, leveraging its flexibility, scalability, and extensive plugin ecosystem. Throughout the project, Big+Bold maintained a close collaborative relationship with IOA’s IT, marketing, and leadership teams, ensuring the final site reflected IOA’s strategic goals.

 

Our approach

The project included a comprehensive content overhaul, rewriting dozens of pages covering business insurance coverages, industries, and employee benefits. This content work included extensive keyword research, metadata optimisation, and tone refinement to improve search visibility and user engagement. The new site also introduced advanced technical features, such as FacetWP for broker search, dynamic breadcrumb navigation, and interactive elements like hero videos and infographics, creating a polished, engaging user journey.

 

IOA needed to host the site internally within their existing Azure environment, an approach that offered greater control over security, which was critical for IOA’s clients, but required their IT team to create a virtual environment to support the WordPress installation. This contingency introduced challenges, including SSL certificate management, server configurations, and DNS updates. We worked closely with IOA’s IT team to navigate these shoals.

Big+Bold provided ongoing post-launch support, addressing bug fixes and performance enhancements to ensure the site met IOA’s high functionality and user experience standards.

Outcome

The final website delivered a modern, scalable platform that effectively communicates IOA’s brand values while supporting its diverse service offerings. It provides a unified digital presence that strengthens IOA’s position as a leader in the insurance industry, with significant improvements in site navigation, content clarity, and mobile responsiveness.

Results

These enhancements have supported both lead generation and client retention, laying a strong foundation for ongoing content expansion, feature updates, and SEO optimisation.

IOA expressed satisfaction with the final product, noting the professionalism, adaptability, and commitment of the Big+Bold team. The project stands as a testament to the power of deep client collaboration and the value of aligning creative strategy with technical execution to deliver impactful digital experiences.

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