The Seven Kingdoms revealed

Linen Mill Studios in Banbridge were instrumental in bringing Game of Thrones to TV screens worldwide. Now, they host the Game of Thrones Studio Tour—an immersive journey into the making of HBO’s ground-breaking fantasy series featuring authentic sets, props and costumes. We worked closely with Linen Mill Studios to develop their brand and website and the Game of Thrones Studio Tour’s brand, website, and marketing.

We began with thorough research. First, we explored how to engage and entice Game of Thrones audiences worldwide. We developed audience personas and strategies for reaching each of them. We translated these findings into compelling brand identities—a striking new Linen Mill Studios identity and an identity for the Game of Thrones Studio Tour that conformed to HBO’s strict guidelines.

This visual language helped us create an arresting and thoughtful website design that invites exploration. The web development included building a seamless ticketing process that made booking and purchasing tickets a breeze.

To support the new brand and website, we created a multi-channel marketing campaign that featured stunning visuals and video content for OOH, social media, and digital advertising.

Fans worldwide use the Game of Thrones Studio Tour website daily to plan their visit. Our attention to detail in applying HBO’s brand guidelines and careful consideration of the user journey helped to embed the website in the GoT world and boosted ticket sales. Meanwhile, the new Linen Mill Studios brand emphasises its centrality to Northern Ireland’s film scene and will serve it well into the future.