The Seven Kingdoms revealed

Following the conclusion of the HBO series, the studio transformed into the Game of Thrones Studio Tour, an immersive journey into the making of the groundbreaking fantasy series. The tour features authentic sets, props, and costumes, providing visitors with an unparalleled behind-the-scenes experience

Recognising the need to leverage this unique attraction, Linen Mill Studios partnered with us to develop a comprehensive brand strategy and a multi-channel marketing campaign to attract local and international visitors. We worked closely with Linen Mill Studios to develop their brand and website and the Game of Thrones Studio Tour’s brand, and marketing.

At the same time, the multi-channel marketing campaign expanded the Studio Tour’s reach, attracting visitors from across the globe. The “This Place Rules” positioning resonated strongly with audiences, reinforcing the tour’s unique value proposition and enhancing its appeal.

Our strategic recommendations, including targeted media investments and partnerships with local and international tour operators, further boosted the tour’s appeal. The collaboration has positioned the Game of Thrones Studio Tour as a must-visit destination, ensuring its continued success and relevance in the competitive tourism market.

At the same time, the multi-channel marketing campaign expanded the Studio Tour’s reach, attracting visitors from across the globe. The “This Place Rules” positioning resonated strongly with audiences, reinforcing the tour’s unique value proposition and enhancing its appeal.

Our strategic recommendations, including targeted media investments and partnerships with local and international tour operators, further boosted the tour’s appeal. The collaboration has positioned the Game of Thrones Studio Tour as a must-visit destination, ensuring its continued success and relevance in the competitive tourism market.