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Future of work

Discuss the project

Deloitte Belfast recognised the need to break away from traditional perceptions and showcase its forward-thinking ethos to attract and retain talented staff. We collaborated with them to develop the “Future Experts” campaign that harnessed the unbridled creativity of kids to illustrate a dynamic and progressive work environment. The result blended the optimism of youth with the reality of professional growth and innovation.

Industry Professional services
Location Northern Ireland
Team Managing Director
Strategy Director
Creative Director
Editorial Director
Content Director
Services Audio Recording
Campaign
Content
Experiential
Graphic Design
Illustration
Motion Design
Strategy
UX/UI Design
Videography

Context

Deloitte Belfast faced a critical challenge—attracting ambitious, innovative talent to a brand many might see as conventional. They needed a campaign to paint a vivid picture of what the future of working at Deloitte might look like.

Action

Instead of relying on experts or futurists, we sought insights from perhaps the most unfiltered and imaginative group—kids. Dubbed the “future experts”, we asked primary and early high schoolers about their visions of the future.

We created a series of videos that blended live footage of the interviews with animations that brought the kids’ visions to life. These chats were interwoven with testimonials from Deloitte team members, illustrating how they’re pioneering change for a brighter future.

The campaign spilt into the street with augmented reality OOH advertising at bus stops.

Outcome

The Future Experts Campaign proved to be a resounding success. The videos demonstrated Deloitte’s commitment to innovation and change, while the augmented reality bus stop activation solidified the brand as a forward-thinking employer.