Bittrex Global was one of the world’s premier digital asset exchanges. In a fast-evolving Web3 landscape, Bittrex Global distinguished itself as forward-thinking—proactively embracing and implementing regulations to create a reliable and trustworthy cryptocurrency trading environment. Big+Bold and Bittrex Global collaborated to craft a brand and website that echoed these principles.

We undertook extensive research within the crypto world to ensure we delivered a brand and website that was both contemporary and future-ready. The aim was to create a brand personality that paid homage to crypto’s entrepreneurial origins while aligning with the expectations of regulators and retail investors—a combination of ambition, excitement, and trustworthiness. We engaged diverse focus groups during the development phase. Their real-time feedback was invaluable, allowing us to create and fine-tune a well-rounded brand identity.

The new website served as a welcoming portal for those new to cryptocurrency while catering to seasoned veterans by offering in-depth resources and features. Bittrex Global’s refreshed brand and website launched in August 2023. They serve existing customers well while inviting new users and meeting all regulatory requirements.