Unique & boutique

Belfast One, a Business Improvement District (BID), represents the interests of retailers in Belfast’s vibrant city centre. We have collaborated with Belfast One to establish their brand identity and to respond to a devastating fire that destroyed the iconic Bank Buildings in 2018.

To develop Belfast One’s brand, we worked directly with the owners and managers of local businesses to discover their aspirations. This approach ensured the brand would attract more customers, raise awareness of the district’s offering, and foster stronger inter-business relationships.

In contrast, the Bank Buildings fire required swift action. We harnessed the power of local pride in a full cover wrap of the Belfast Telegraph featuring an open letter of appreciation to the people of Belfast. We also developed advertising for affected businesses and mini guides to help visitors navigate the safety cordon.

Our comprehensive approach to branding with the “Belfast One” identity effectively captured the city centre’s vibrancy, reflecting its energy and serving as a unifying point for businesses and consumers alike.

In response to the Bank Buildings fire, our outreach efforts and support for local businesses played a pivotal role in the city’s resilience. Despite the initial setback, Belfast One witnessed the establishment of new stores and eateries, showcasing its enduring commercial spirit.