Letting the work lead
We evolved Kin’s visual identity and created a flexible, work-first website that gives its photography, film, and creative process room to speak for itself.
Context
Kin is a Belfast-based photography and film studio that helps brands tell their stories through compelling visual content. Since forming in 2016, the team has built a diverse portfolio spanning campaigns, fashion, hospitality, development, and international projects.
Kin’s website, which used a commercial template builder, no longer reflected the range or quality of that work. A limited number of projects sat alongside separate photography and videography galleries, while much of the studio’s latest output appeared primarily on Instagram. The website showed what Kin produced but offered limited flexibility for presenting mixed-media projects or for exploring the thinking, craft, and collaboration behind them.
Kin needed more than an updated portfolio. It needed a distinctive digital presence that would let the work lead, give individual projects greater depth, and make it easier for the team to keep the site current.
Having worked alongside Kin on photography and film commissions, Big+Bold understood and admired the quality of its work and the importance of presenting it without getting in its way.
Key objectives
Put the work first
Create a bold yet restrained website that lets Studio Kin’s photography and film command attention.
Tell deeper project stories
Give the team flexible ways to combine images, film, text, process, and behind-the-scenes content.
Create a more distinctive identity
Evolve Studio Kin’s existing visual language without losing the simplicity of its established wordmark.
Make publishing straightforward
Provide an adaptable content system that the Studio Kin team could confidently manage and update.
Outcome
Studio Kin now has a launch-ready website that reflects the standard, range, and personality of its work. Its photography and film remain the focus, supported by an identity and interface that encourage visitors to pause, look closer, and discover the stories behind each project.
The flexible publishing system gives the Studio Kin team greater control over its portfolio, making it easier to add new work, combine different media, and keep the site up to date.
“Big+bold were fantastic throughout, bringing in the right people at each stage to keep things moving and find solutions. Having only ever built our own website, working with a team who do this day in, day out helped us showcase our business in a way we couldn’t have achieved ourselves.”
Calum Hutchinson, Co-Founder & Creative Director at Studio Kin
