Darren is the Creative Lead at Big + Bold. He is a seasoned creative generalist with over 25 years of experience working in design and advertising across Ireland and the UK, including 8 years in his own practice. He provides creative design and direction to clients and agencies, both private and public, and in many sectors, including manufacturing and engineering, green economy, food tourism, hospitality, and cultural heritage. 

With multi-disciplinary experience across many aspects of the creative industry, Darren has delivered numerous brand, design and marketing campaigns for large organisations that include National Museums Northern Ireland, The MAC, Northern Ireland Office, Tourism NI, Ulster Bank, Permanent TSB,  Invest NI, InterTradeIreland, various NI government bodies and local authorities, Kerry Foods, Irish Football Association, Hastings Hotels Group, various charitable organisations and education institutions, as well as numerous SME and start-up businesses throughout his career. 

Utilising his proven track record of delivering impactful, creative solutions that solve client problems through integrating ideas and strategic thinking, Darren is instrumental in ensuring the Big+Bold studio retains a high standard of creative effectiveness and output and delivers the highest levels of attention to detail and diligence on every output going through the studio. 

Finally, as a senior staffer, Darren is also passionate about the continual development of the studio’s processes, knowledge, skills, and experience, and he takes the chance to coach and mentor whenever the opportunity arises. Working closely with the studio members, Darren drives effective individual and team development through various formal and informal training, events and experiences, frequent one-to-one discussions, and periodic formal development reviews.