Precision engineering for industries nationwide

Indicators International have been innovating in the high-quality metal fabrication space for more than 50 years, but its website didn’t reflect their cutting-edge processes. Its business model relies on strong, long-standing relationships and word-of-mouth referrals, but Indicators International’s leadership recognised the need for a modern brand and website that showcased their team’s expertise, innovations, and quality.

Industry Manufacturing

Location Northern Ireland

Services

Branding, Content, Graphic Design, Motion Design, Photography, Strategy, UX/UI Design, Videography, Web Development

Context

Indicators International engaged Big+Bold to modernise its website while maintaining its modest, no-frills brand personality. This evolution meant avoiding marketing gimmicks and letting their work speak for itself. High-quality video and photography of their cutting-edge tools and machinery were central to achieving this.

Key objectives

Refresh the brand identity

Evolve Indicators International’s existing brand by updating the logo, refining the colour palette, and creating a cohesive visual identity that balanced modernisation with its heritage.

Reimagine the website

Develop a streamlined, professional, and user-friendly website that showcases their capabilities, workforce, and commitment to quality.

Create a consistent visual language

Capture a library of photography and video content that authentically reflected the company’s operations and would serve as a foundation for future brand materials.

Action

Our project began with a deep dive into Indicators International’s history, values, and market positioning.

Initially known for manufacturing bus signage, the company became a high-precision metal fabrication specialist—Indicators International built its reputation on trust, quality, and reliability rather than aggressive marketing.

Any updates to their brand and website had to reflect this ethos.

Brand evolution

While the company name remained unchanged, we refined its brand identity by:

Developing a new colour palette aligned with their personality and industry, moving towards a more modern but understated aesthetic.
Updating their logo to bring a cleaner, more structured feel while retaining elements of familiarity.
Establishing imagery guidelines to ensure all future photography and video content maintained a consistent, professional look.

Photography & video

Recognising the importance of showcasing Indicators International’s precision engineering, we:

Captured high-quality video and photography of their advanced machinery, skilled workforce, and fabrication processes.
Provided imagery guidelines to help them maintain consistency in future visual content.
Produced a short brand video demonstrating their expertise, complete with captions and music rather than voiceover to keep messaging understated yet impactful.

Website redesign

To deliver an effective, future-proof website within budget, we:

Developed a new sitemap focused on clarity and usability.
Built wireframes that prioritised a clean, stripped-back layout, ensuring the site was easy to navigate.
Worked with Indicators International’s team to refine copy, keeping the tone confident and factual without overstatement.
Ensured mobile responsiveness so the site performed seamlessly across devices.
Partnered with a development agency to deliver the site efficiently while ensuring it met the highest standards.

Meanwhile, the new site effectively communicates its expertise, capabilities and values without embellishment, ensuring consistency with its understated yet confident brand personality. The new visual language—from colour choices to imagery guidelines—provides a foundation for future brand applications, from marketing material to recruitment campaigns.

Big+Bold helped them take a meaningful step forward—without losing sight of who they are—by aligning the website and branding with Indicators International’s core values and business needs.

Indicators International loved the results.

“The website is looking great, and the team is extremely happy with their new brand and digital presence. None of this would have been possible without the support of the Big+Bold team.”

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