Position security as Xapo’s core value

Highlight Xapo’s unmatched security credentials, blending traditional banking trust with cutting-edge cryptocurrency innovation.

Expand awareness

Engage audiences in high-traffic areas like London while appealing to a global market.

Drive engagement

Encourage prospective customers to explore Xapo’s services through a blend of digital and physical touchpoints.

The tagline, “Security Matters”, reflected Xapo’s commitment to safeguarding customers’ digital wealth. Supporting taglines “Growth Matters,” “Access Matters,” and “Expertise Matters” highlighted Xapo’s comprehensive offerings. These include:

• advanced cybersecurity protocols with 24/7 monitoring
• daily Bitcoin interest earnings and investment opportunities
• seamless global transactions in both Bitcoin and fiat currencies
• personalised financial guidance from dedicated relationship managers.

Immersive creative

The creative execution captivated audiences with immersive experiences, guerilla marketing, and strategic media placements. At the heart of the campaign was a dramatic installation at London’s Bank Station, at the heart of traditional finance. Here, the travellator leading to the Waterloo & City line transformed into a tunnel of gold, giving the illusion of entering a secure vault. The forced perspective enhanced the impact, making it a striking representation of Xapo’s focus on security. Projections of Xapo’s campaign visuals illuminated iconic financial landmarks such as the Royal Exchange and The Bank of England, adding a guerilla marketing element that elevated the brand’s visibility in the city.

Digital and experiential extensions

The campaign extended beyond these immersive experiences with a strategic digital and print advertising mix. Key visuals, including secure vaults and sleek app interfaces, appeared across London taxis, London Underground panels, social media platforms, and digital billboards. These placements ensured high-traffic visibility and further reinforced the campaign’s central messaging. Interactive elements were embedded throughout, with QR codes incorporated into materials to provide an immediate gateway to Xapo’s website, allowing users to explore services and set up accounts effortlessly.

Global outreach

The campaign also reached global audiences through targeted media placements in key financial hubs and in-flight advertising, capitalising on high-value locations frequented by crypto-savvy professionals. Influencer partnerships and niche community engagements amplified the campaign’s reach on social media, particularly in regions with high cryptocurrency adoption. Engaging video content showcasing the ease and security of banking with Xapo further bolstered the campaign, building trust and sparking interest among potential customers.

Elevated brand awareness

The campaign cemented Xapo’s reputation as a leader in secure cryptocurrency banking. The immersive Bank Station installation generated significant foot traffic and social media engagement, with “Security Matters” becoming a memorable association for commuters.

Increased engagement

Xapo saw a measurable rise in website traffic and account sign-ups during the campaign period, driven by the synergy of physical activations and digital touchpoints.

Strengthened market position

By focusing on trust and security, Xapo gained traction among hesitant adopters of cryptocurrency banking, broadening its customer base.

Big+Bold’s collaboration with Xapo Bank demonstrates the power of strategic creative direction and immersive brand storytelling. The campaign successfully engaged audiences by aligning visual and verbal messaging with Xapo’s core values, driving trust and action.